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| Colbear: the award-winning advertising agency, public relations and creative marketing specialists based in Doncaster, South Yorkshire |
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| Marketing Advertising Design Public Relations Digital Media Telemarketing |
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 To enhance the levels of positive coverage for Pegler, the world's most famous supplier of taps, mixer and heating products. To be achieved by placement of articles in key trade publications and by supplying a regular flow of press releases to both the trade and local press. The Tactics Colbear responded by generating press releases and articles with an emphasis on increasing the number of significant features in key target publications. This has been uplifted following the commercial integration of Pegler with Leeds based Yorkshire Fittings, making Pegler one of the biggest players on the global stage in the plumbing and heating industry. The Results Since being appointed to the Pegler account, Colbear PR has doubled the number of articles placed. |
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