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| Colbear: the award-winning advertising agency, public relations and creative marketing specialists based in Doncaster, South Yorkshire |
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| Marketing Advertising Design Public Relations Digital Media Telemarketing |
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 The key strategic objective is to position Miller Homes as the leading housebuilder in the Yorkshire region and to raise the profile of the company amongst its customers and potential customers. The Tactics Being part of the Miller team is an essential part of our job. We regularly visit the developments to experience the area and homes first hand while getting to know the sales consultants. We are in constant contact with key personnel in Miller Homes Yorkshire and therefore able to respond to any issues immediately. We are both proactive and creative in our editorial writing and ideas and possess strong personal relationships with key media contacts. Particular attention is paid to industry and related news and to the creation of topical press releases surrounding our discoveries to encourage greater coverage. Additionally, we handle advertorial copy requirements and produce newsworthy stories for Miller's in-house magazine. The Results In just 10 months Colbear has achieved over £150,000 advertising cost equivalent. In terms of PR this equates to a massive £450,000! |
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