Jackson Building Centres  

Jackson Building Centres was established in 1946. The comprehensive builders merchants employs over 1,100 people throughout the East Midlands and the Yorkshire Area. Colbear has been Jackson's retained PR agency for over 10 years.

Jackson now operates 25 branches located in Boston, Chesterfield, Corby, Gainsborough, Grantham, Grimsby, Horncastle, Hykeham, Leeds, Lincoln, Louth, Market Rasen, Newark, Nottingham, Oakham, Scunthorpe, Skegness, Sleaford, Spalding, Spilsby, Stamford, Sutton, Swinton, Whittlesey and Wisbech

Brief
Colbear was appointed to help raise the overall awareness of the Jackson brand. Communicating key messages to key target markets, both the general public and the media.

The Tactics
Colbear works closely with Jackson's marketing department and branch managers to support and encourage a positive reputation for Jackson Building Centres. Generating a regular flow of positive PR stories aimed at key target audiences in the UK Consumer, Business and Trade sector and proactively generating editorial opportunities and creative ideas. Colbear also produces the company's internal newsletter JAKCHAT.

The Results
Colbear achieves regular coverage in target media, including key regional newspapers, TV and radio.

Jackson Building Centres is now widely recognised as the leading builders' merchant throughout the East Midlands. The company is also renowned for its support of community projects and as an active member of Business in the Community.