Headstart  

Head Start Drinks Ltd, has developed an extraordinary new drink, which has been specially formulated to help combat ALL the effects of excessive alcohol consumption. Making it the most effective product of its kind ever to hit the UK market.

Brief
Colbear was appointed in March 2007 to handle the launch of Head Start and to promote the product to a wide range of media including, Consumer, Packaging and Food and Drink publications.

The Tactics
Colbear developed a PR launch campaign for Head Start billed as "thirst aid for hangovers" which was designed to raise awareness of the product, even before it was set to hit the supermarket shelves.

The Results
The pre-launch campaign has achieved a multitude of coverage at a National and Local level, including ITV National Morning News. An exclusive in FMCG title The Grocer, has generated hundreds of calls from interested parties.

In just one month, the launch campaign has achieved over £35,000 of coverage, in PR terms a staggering £105,000.