English Rose Hotels  

The family-run English Rose Hotels is a group of eight unique and individual hotels located across the UK from Bournemouth to the edge of the North Yorkshire Moors. The hotels range from historic country houses and coaching inns to larger resort centre properties, all offering traditional English accommodation, in some of the UK's most picturesque locations.

Brief
To work in partnership with the English Rose Board to achieve strategic and financial targets. Communicating key messages and raising overall awareness. To increase guests, rooms rates and revenue as well as non-residential business.

The Tactics
Colbear generates a regular flow of positive PR stories aimed at key target audiences in the UK Consumer, Business and Trade sector.

The PR activity has included:
  • Developing a National and Regional Calendar of Events, Reader Offers, Travel Features, Competitions, Hotel and Dining Out reviews.
  • Generating a regular flow of PR stories in Corporate and Hospitality publications, Coach Operators and Tour Operators.
  • Colbear has developed a corporate crisis management plan and issues statements to media on request.
The Results
English Rose Hotels are now widely recognised across the UK for their quality and excellent customer service.

Since Colbear was appointed in November 2005, over £120,000 worth of media coverage (advertising equivalent) has been generated (Nov 05 - Mar 07), in PR value terms this equates to £360,000.