Crown Hotel  

The Crown Hotel is an independently owned hotel. An historic coaching inn for over 300 years, The Crown has recently undergone a major £1.5 million refurbishment, dramatically transforming it into one of the most stylish and sophisticated hotels in the region.

Situated just one mile from Doncaster's International Airport, The Crown Hotel is perfectly placed to accommodate in-coming and out-going leisure tourists and business travellers. It is also within easy reach of local attractions such as Doncaster Racecourse and the Doncaster Dome.

Brief
Colbear was appointed to raise the overall profile of the hotel and to position The Crown as South Yorkshire's leading and most sophisticated venue for weddings, eating out and socialising, as well as positioning it as the first choice for businesses and business travellers.

The Tactics
Colbear generates a regular flow of positive PR stories aimed at key target audiences to the UK Consumer, Business and Trade sector and Corporate Hospitality and Tour operators. Working closely with other Doncaster tourist destinations to raise the profile of The Crown and the Doncaster region in general.

The Results
Colbear has achieved media coverage in key trade publications, including The Hotelier, Caterer and Hotel Keeper, Commerce & Industry and regional media.

The Crown is now widely regarded as a benchmark for innovation, quality and business success in Bawtry and has rejuvenated the heart of the market town.