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| Colbear: the award-winning advertising agency, public relations and creative marketing specialists based in Doncaster, South Yorkshire |
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| Marketing Advertising Design Public Relations Digital Media Telemarketing |
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 Beatson Clark is the UK's leading provider of glass containers for the pharmaceutical industry and for high quality niche brands in the highly competitive food and drink sector. It is also Colbear's longest standing client and has been with the agency throughout its 46 year history! Colbear is tasked with generating a regular flow of positive newsworthy stories and raising the company's profile across all key target audiences. The Tactics Colbear PR generates and issues a regular flow of stories targeted at key media sectors including the packaging press, food and drink and pharmaceutical publications. The PR campaign is mainly focused on the company's products and services and its unique approach including flexible manufacturing and excellent customer service. There is also a proactive regional PR campaign underpinning the company's status as one of South Yorkshire's leading businesses and largest employers. The Results Beatson Clark's position as a leading supplier of glass containers for high quality niche brands is now firmly established and key personnel are regular contributors to key industry features. During the 12-month period from January 2006 - January 2007 over £130,000 of media coverage was generated, in PR terms a staggering £390,000. |
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