 |
||
| Colbear: the award-winning advertising agency, public relations and creative marketing specialists based in Doncaster, South Yorkshire |
||
| Marketing Advertising Design Public Relations Digital Media Telemarketing |
|
|
|||||
 As Doncaster's leading law firm, Atherton Godfrey called on Colbear to reinvigorate its corporate identity and drive a new local advertising and public relations campaign. The Tactics A wide ranging campaign was launched to encourage an uptake of positive articles in the local press and legal titles. An emphasis has been placed on responding to topical legal issues of interest, such as in the new Home Information Packs HIPs. The Results The campaign has seen Atherton Godfrey articles appear regularly in regional newspapers like the Doncaster Free Press, South Yorkshire Times and Doncaster Star, and key local business publications in line with the firm's target market. These include Commerce and Industry, First for Business and the Yorkshire and Lincolnshire edition of Business Link. On the legal side, Atherton Godfrey has also been featured in Leeds and Yorkshire Lawyer and Colbear is busy progressing their nomination for the forthcoming Yorkshire Lawyer Awards. |
 |
|
||||
|
||||||
